by William Meyer
the days of Lionel's return under General Mills/MPC banner
in the early 1970's, there was a coupon car promotion/proof
of purchase that appeared on the outside of car boxes. This
was a direct sales deal where 2 proof of purchase coupons
and $5.00 sent to Lionel got you an uncatalogued car.
1972 there was the New Haven double door boxcar # 9719,
which read "BLT 3-56", and the end panel read "9200 Series."
following year, 1973, the program continued with the Minneapolis
and St. Louis single door boxcar # 9742; "no BUILT DATE"
and the end panel read "9700 Series."
And in 1974 there was the Milwaukee Road (City of Minneapolis)
Pullman # 9511 that your proof of purchase coupon was
IN the box rather than on the box. This particular car
was an "add-on" Pullman car for those who had purchased
the 1973 #6-1387 Milwaukee Special Set that featured the
then new old style # 9500 passenger cars.
Don't you wish that the Lionel of today would offer
such a deal?