"L!CENSING 2002 INTERNATIONAL"
By Bob Mintz
On June 11-13, 2002, at the Jacob K. Javits Convention Center
in New York City (same place as Toy Fair), the 22nd Annual International
Licensing & Merchandising Conference, Exposition & Annual
Meeting was held.
A trip to booth # 1267 found our friends at Lionel Trains.
Lionel® is the most recognized toy train manufacturer in
the world. In 1999, Lionel ® was featured as one of the "Top
Ten Toys of the Century" from the A&E® Network. They
were rated # 4!
Official Lionel® Licensees include the Accessories and Apparel
of Impulse Wear; the Gifts and Collectibles of Ande Rooney, Ashton
Drake Galleries, Bradley Woodworks, Danbury Mint, The Encore Group,
Enesco Corporation, Giftco, Hallmark, John Boswell Management,
Northwest Company and Zippo Manufacturing Co.; the Home Furnishings
and Housewares of Carriage House Concepts, Desperate Enterprises,
Emson, and Springs Industries; the Publishing, Video/Audio and
Software of Knowledge Adventure, Krause Publications, Sierra Online,
TM Books & Video, and Ziccardi Publishing; the Stationary
and Artwork of Angela Trotta Thomas, At-A-Glance Group, Period
Toys and The Time Factory; the Toys of Golden Bell, Jakks Pacific,
Learning Curve International, Schylling, Taylor Made Trucks, Toys
R Us, USAOPOLY and the United States Playing Card Co.; and Other
items by MDI Entertainment and MBNA America Bank.
Here Cara Orchard meeting me at the front of the convention center.
She asked that we get together at familiar surroundings so we
would recognize eachother. Seems we picked out an adequate location,
As I walked in the door, I couldn't help but notice a new Subaru
WRX in the famous Lionel colors.
When I arrived at the Lionel® booth, I was greeted by both
John Brady and Joyce Dearhamer.
The Lionel® booth contained a variety of Licensed Products.
According to Lionel®, over 50 million adults have owned a
Lionel Train, and the typical model train owner is male, 48 years
old and college-educated. Since I qualify by the last three criteria,
negating the "adult" status, I decided to investigate
further and took the challenge of the photo frame, even though
I have been known to eat quiche on occasion.
The following is a partial listing of Licensed Products.
I stand next to Hallmark Christmas decorations on a tree as it
was 85 degrees outside
A Wendy's promotion to occur this winter.
Metal sign by Ande Rooney
Taylor Made Trucks # 3, 4 and 6
Jakks Pacific diroramas
Traintown by Sierra Online
Trans-Con! by Knowledge Adventure
Tinplate trains by Schylling
Calendars by the same people I use for my daily appointment book,
More calendars by The Time Factory
"As Seen On TV" alarm clock by Emson Corporation
"How to" books by Krause Publications
Videos by Tom McComas
Books by Ziccardi Publishing
Miniature trains by The Learning Curve
Cookie jars by Danbury Mint (no relation)
Various items by Enesco
Battery operated G-Gauge train made for Toys R Us
Children's playthings by Golden Bell
Teddy Bears by Ashton Drake
Plaques by Period Toys
We got reacquainted with many of our Lionel® friends, whether
that be at Toy Fair or York.
If Lenny is the Lionel Lion, then Mike Newcomer is Mike the Muscle,
the man behind the Lionel® exhibits. Notice the sticker on
A familiar childhood character visits the TCA Internet Committee
chaired by Former President Gordon Wilson (left); Frank Samaritano
(center) and website developer Brad Kaplan (right). Trivia question:
A girlfriend of Gumby has been introduced. What is her name and
what color is she?
If you answered a dark blue, blond haired retread named "Goo",
you would be correct
TCA Committee Chairman Gordon Wilson speaks with Lionel's John
Brady, hawking licensed shirt of course
You saw it here first! Cara Orchard (left) and Mike Newcomer welcome
back Lionel's Licensing & Communications Manager Julie Laird
from her maternity leave, although she officially returns at the
end of June. She came to the Big Apple just for this show. That's
Okay, we have to throw in some railfanning into this article,
but how? Did you know that the Javit's Center is actually built
on sacred train ground? The New York Central had a freight yard
just underneath what is now the convention center, the LIRR has
the Westside lay-up yards for their commuter, and Amtrak still
runs underneath on its' way from points north like Albany to New
York's Penn Station.
Can you see the catenary lines in this photo leading into Penn
Station? The former freight yard was on the right.
A red block signal can be seen as the single line coming from
Penn Station continues north and becomes two lines.
Another shot of the northbound tracks